Project Details
Location
London
Client
Westfield / Scentre Group
Overview
Building on the success of the Westfield Sydney project, Büro North was invited to Westfield London to provide strategic wayfinding recommendations for Westfield’s UK retail mall portfolios.
Our approach focused on understanding local shopper behaviors, with a particular emphasis on international and high-spend customers. By analyzing shopper patterns and behavior, Büro North developed targeted wayfinding solutions that addressed the unique needs of this diverse clientele, ensuring they could easily navigate the complex retail environment.
The strategy included refining messaging and signage placement to cater to varying demographics, improving the overall shopping experience for both local and global visitors. This tailored approach not only supported Westfield’s retail objectives but also enhanced the customer journey, making Westfield London a more accessible and enjoyable destination for all shoppers.
