Project Details
Client
Overview
Büro North collaborated as part of a large international multidisciplinary team to craft a transformative experience strategy for the NEOM Nature Park, focusing on intuitive navigation and immersive engagement within this vast and diverse natural reserve.
Tasked with designing a wayfinding system that aligns with the NEOM Concept Masterplan, our approach integrates cutting-edge digital solutions and sustainable practices to enhance visitor interaction without compromising the natural and cultural integrity of the area.
Our wayfinding principles prioritize clear, adaptable signage that respects the environment and reflects the unique characteristics of different zones within the park. This strategy not only simplifies navigation through complex landscapes but also enriches the visitor experience by seamlessly connecting people to natural wonders and cultural sites. The result is a harmonious blend of technology and nature, ensuring that every journey through the NEOM Nature Park is both enlightening and respectful of its ecological and historical contexts.
