Project Details
Client
Overview
Büro North collaborated as part of a large international multidisciplinary team to design the user experience strategy for the NEOM Camels Experience in Saudi Arabia. As part of the larger NEOM project, this initiative focuses on enhancing tourism by creating a unique, immersive interaction with the region’s cultural heritage.
Büro North developed a strategy that guides visitors through an intuitive, enriching experience, seamlessly blending traditional elements with cutting-edge design. By prioritizing user engagement and flow, the experience supports NEOM’s goal of redefining tourism through innovative, culturally resonant solutions.
This thoughtful approach to tourism experience and engagement ensures that visitors connect deeply with the environment, enhancing the overall experience and leaving a lasting impression of NEOM’s visionary tourism offerings.
