Büro North were engaged to develop a new wayfinding strategy for Melbourne Central, transforming it from an inwards-focussed precinct to one that focusses on the site as a major city thoroughfare.
Through detailed user journey mapping, a strategy was developed to better connect it to surrounding landmarks such as universities, public transport, libraries and retail. Creating increased connectivity within the CBD network significantly improved the pedestrian footfall through the site, further activating the centre.
The design solution is responsive to context, with materials drawn from the architectural fabric. The aesthetics of the signage have been considered so that they comfortably exist within, and apart from the retail context.