Balencea
INTEGRATED BRANDING AND SIGNAGE INSPIRED BY THE BUILT FORM
Balencea is a boutique residential tower on Melbourne’s leafy St. Kilda Road promenade.
Sunland Group asked Büro North to create a design that would complement the work of architects Wood Marsh. A pattern based on the form of the architecture, and a Corinthian column were created which established the framework for the logotype, patterned screening and signage throughout the complex.
The large logo sign at the front of the building stands around two metres high and creates an elegant, almost abstracted, entry statement to Balencea.
