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  • Büro
    North
  • Enhancing Human Interactions By Design
  • Creating Customer Engagement By Design
  • Imagining Future Interactions By Design

Melbourne Park Wayfinding Activation

Integrating dynamic navigation with universal design for seamless visitor experiences

Project Team
Client
Development Victoria
Melbourne Olympic Park Trust
Collaborators

Overview
Büro North collaborated with Development Victoria, Arup, and Jensen Hughes to deliver a comprehensive wayfinding strategy for Melbourne Park, enhancing its connectivity to the Melbourne CBD, riverfront precinct, and Richmond.

Designed to support Melbourne Park’s decade-long redevelopment, the system incorporates digital signage that adapts to different events and visitor flows, ensuring smooth navigation across the expansive site.

This flexible, data-driven approach allows the park to manage crowd movement efficiently while maintaining optimal functionality for multiple events simultaneously. The wayfinding system seamlessly links the park to its urban surroundings, improving the visitor experience by offering intuitive, real-time directions. Büro North’s solution not only enhances accessibility but also contributes to Melbourne Park’s role as a dynamic, multipurpose venue within the city’s vibrant landscape.