Project Details
Overview
Büro North collaborated with Hassell, Cox, and HKS to develop a comprehensive wayfinding package for Perth’s iconic Optus Stadium. Designed with a ‘fans first’ approach, the wayfinding system supports an unparalleled visitor experience across the 60,000-seat stadium and its 30-hectare precinct.
The solution enables efficient navigation throughout the stadium, ensuring spectators can easily find their way to seating, amenities, and entertainment areas. Complementing the architectural design, the system also enhances connectivity between the stadium and the surrounding parklands, which provide scenic views of the Swan River and Perth’s city skyline.
By incorporating elements that celebrate the site’s Indigenous and cultural heritage, Büro North’s user experience strategy fosters a deep connection to the environment while creating a seamless journey for fans. This approach ensures that every event at Optus Stadium offers a world-class experience for visitors, whether attending a game, concert, or community event.
