For us, experience design is about strategically crafting meaningful interactions between users and spaces. By focusing on user-centricity, we consider sensory, spatial, technological, and psychological factors to evoke specific emotions. Our approach aligns user needs with commercial goals, shaping cohesive experiences that go beyond aesthetics to build a deep connection between people and place.
"the team's immersive VR expertise with end-users was instrumental in achieving a successful design outcome for Siemens, Sydney Metro and their customers"
Dalibor Andrijević, Siemens MobilityCustomer Centred Design (CCD)
Our approach to customer-centered design involves a meticulous process focused on understanding, anticipating, and meeting the unique needs of end-users. At its core, it prioritises empathy and continuous engagement with the target audience throughout the design journey. Büro North integrates user feedback and behavioral insights into every stage, ensuring the services, buildings, infrastructure and precincts we work on are not only aesthetically pleasing but also highly functional and aligned with user expectations. This approach significantly reduces a myriad of usability and design risks on major projects and enhances the overall human experience for end users.
Wayfinding Activation
For over two decades we have pioneered wayfinding activation as a blend of strategy and evidence based design to enhance navigation within physical environments. Whilst wayfinding is traditionally understood as signage, our approach goes further to build in cultural and commercial considerations. We ensure our clients spaces are inherently desirable to hold users through better engagement. We transform navigation into dynamic and user-friendly experiences, ensuring that people can effortlessly move through their environment, ultimately contributing to a heightened sense of orientation, safety and engagement within the given space.
Service Excellence
Our obsession with excellence is in our DNA, and drives our reputation for providing strategic value for our clients. We work best with those that are equally passionate for making change, and pushing boundaries to deliver exciting outcomes for future generations. By relentlessly pursuing best practices across strategy, design and client service we continually incorporate these advancements into our methods and achieve better outcomes for our clients.
