Project Team
Client
Overview
Büro North partnered with a global strategic team to design the wayfinding structure for NEOM, Saudi Arabia’s visionary smart city. As part of the Design Masterplan, Büro North developed a forward-thinking wayfinding strategy to support NEOM’s ambitious goals of creating a sustainable, technologically advanced urban environment.
The system is designed to accommodate the city’s evolving infrastructure, ensuring that future residents and visitors can seamlessly navigate this expansive, high-tech landscape. By integrating digital wayfinding solutions, Büro North’s planning facilitates intuitive movement through the city while adapting to its dynamic growth. This approach not only enhances user experience but also aligns with NEOM’s commitment to innovation and sustainability, positioning the wayfinding system as a critical component of the city’s futuristic design vision.
