Project Team
Overview
Büro North is collaborating with Plenary, MCEC, and Woods Bagot Architecture to develop the wayfinding and customer experience strategy for the Geelong Convention and Exhibition Centre.
Our role is focused on creating a seamless, intuitive navigation system that enhances visitor experience while complementing the Centre’s architectural vision. By integrating clear, accessible signage with strategic digital touchpoints, we are ensuring that guests can easily navigate the space during events and exhibitions. This approach not only improves functional movement throughout the Centre but also elevates the overall visitor experience, aligning with the project’s goal of making the Centre a premier regional destination.
