ENGINEERING USER EXPERIENCES BY DESIGN EFFICIENT WAYFINDING NAVIGATION BY DESIGN IMAGINING FUTURE INTERACTIONS BY DESIGN CREATING CUSTOMER ENGAGEMENT BY DESIGN INNOVATIVE DIGITAL CONNECTIONS BY DESIGN ENHANCING HUMAN INTERACTIONS BY DESIGN STRATEGIC BRAND
LEADERSHIP BY DESIGN

L2/ 75-77 Flinders Lane
Melbourne VIC 3000

E info@buronorth.com.au

T 03 9654 3259

Royal Children's Hospital

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This project was done in collaboration with ID/Lab. Buro North designed the signage, ID/Lab developed the wayfinding strategy.
 
The Royal Children’s Hospital provided a unique opportunity to evolve the traditional paradigm of health facility wayfinding. Büro North took an evidence-based approach collecting research in the form of staff and patient surveys, interviews and observation techniques to understand adult versus child wayfinding ability and to identify issues relating specifically to health environments such as patrons with English as a second language and the use of confusing and intimidating clinical terminology.

The wayfinding solution at the new Royal Children’s Hospital focuses on the integration of landmarks at key navigational decision points, the primary objective being to create journeys that are easily describable, in a simple sentence, using basic English. The Büro North team collaborated with illustrator Jane Reiseger to develop the wayfinding strategy. Together we created a fun and lyrical pictorial signage system that likens the RCH to the natural world. As patients move through different floors in the hospital their journey takes them from ‘underground’ at the lower ground levels through to ‘sky’ on the top floor.

Importantly, the wayfinding solution was subjected to rigorous testing prior to building occupation. The resulting wayfinding system makes a significant contribution to placing the RCH at the forefront of healthcare design.

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