The Strand
emphasising connectivity through brand and signage to reflect the urban context
Working in collaboration with Studio 505 and the Buchan Group for ISPT, Büro North developed the brand strategy, design and wayfinding for The Strand Melbourne.
The Strand takes its place amongst the city’s most iconic laneways, with rainbow light wrapping around the perimeter connecting the GPO, Emporium and on to Melbourne Central.
The branding and signage design reflects how connected the site is, drawing on both the Architectural facade and the site’s esteemed heritage.
