ENGINEERING USER EXPERIENCES BY DESIGN EFFICIENT WAYFINDING NAVIGATION BY DESIGN IMAGINING FUTURE INTERACTIONS BY DESIGN CREATING CUSTOMER ENGAGEMENT BY DESIGN INNOVATIVE DIGITAL CONNECTIONS BY DESIGN ENHANCING HUMAN INTERACTIONS BY DESIGN STRATEGIC BRAND
LEADERSHIP BY DESIGN

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Melbourne VIC 3000

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NGV

ENRICHING THE VISITOR EXPERIENCE
ENRICHING THE VISITOR EXPERIENCE
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The inaugural National Gallery of Victoria’s Triennial exhibition featured works from over 100 artists and designers from 32 different countries at the NGV’s St Kilda Road facility. We were engaged to create a space to function as an engaging centre for the exhibition, drawing together different and often conflicting narratives.

 

We worked collaboratively with the NGV to develop a conceptual narrative based on the key themes of the Triennial. We designed the experience people would have, and created a place for visitors to dive deeper into the content of the Triennial. This provided the opportunity to form different perspectives on the artwork, and encouraged the continuation of dialogue beyond the exhibition space.

 

To create the juxtaposition of key themes, we developed an animation system which blends provocative text and images. Presented as a large format screen display within the Triennial Voices space, the animations promote visitors to engage with the challenging subjects explored by the artists. This intense experience is then spread throughout smaller pockets of the exhibition connected to the wayfinding signage system.

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