ENGINEERING USER EXPERIENCES BY DESIGN EFFICIENT WAYFINDING NAVIGATION BY DESIGN IMAGINING FUTURE INTERACTIONS BY DESIGN CREATING CUSTOMER ENGAGEMENT BY DESIGN INNOVATIVE DIGITAL CONNECTIONS BY DESIGN ENHANCING HUMAN INTERACTIONS BY DESIGN STRATEGIC BRAND
LEADERSHIP BY DESIGN

Monash University – Campus wide wayfinding

 restructuring the campus experience to provide legible journeys for a culturally diverse audience
restructuring the campus experience to provide legible journeys for a culturally diverse audience
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Working collaboratively with Monash University, Büro North has spent several years developing and delivering a new campus user experience and wayfinding strategy for their campuses inline with their future masterplans.

 

University campuses have a tendency to grow over time, starting out with broad open spaces and building over time creating greater density.

 

At Monash Clayton this is particularly true as it represents one of the largest campus footprints of any university in the world, with the campus growing continually in users and built form over the last few decades. The campus had struggled to deliver quality pedestrian environments due to vehicle centric circulation, the counter intuitive building numbering that had evolved over the years, and a complete disconnect with the site’s context and urban grain.

 

The objective of the wayfinding strategy was to deliver on the intent of the University's master plan by providing an intuitive pedestrian environment. Syntax analysis was used to establish a hierarchy of primary and secondary pedestrian circulation that was then used to name streets and roads within the campus to create journeys that were simple and easy to describe as well as being aligned with sequential building numbers for ease of navigation.

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The wayfinding strategy, signage design and new campus maps were extensively tested with staff and student interviews, task/time analysis through ethnographic research to generate design feedback. These surveys provided us the means to cross reference qualitative and quantitative data in developing a highly effective design response.

 

Each sign type was tested for visibility, legibility and comprehension with the users of the site. With a significant number of new users attempting to find new destinations at the start of each semester, along with industry partners and academics arriving as new users the need for a robust wayfinding strategy is critical.

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Büro North were commissioned to develop a new external signage system for Monash University. The outcome delivered on all aspects of the brief. It was a pleasure working with Büro North who met every stage of the project with Meticulous detail and enthusiasm.

Bradley Williamson
Director, Strategic Planning
Monash University

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