ENGINEERING USER EXPERIENCES BY DESIGN EFFICIENT WAYFINDING NAVIGATION BY DESIGN IMAGINING FUTURE INTERACTIONS BY DESIGN CREATING CUSTOMER ENGAGEMENT BY DESIGN INNOVATIVE DIGITAL CONNECTIONS BY DESIGN ENHANCING HUMAN INTERACTIONS BY DESIGN STRATEGIC BRAND
LEADERSHIP BY DESIGN

L2/ 75-77 Flinders Lane
Melbourne VIC 3000

E [email protected]

T 03 9654 3259

Melbourne Central

 connecting internal retail spaces to the external urban context
connecting internal retail spaces to the external urban context
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Büro North were engaged to develop a new wayfinding strategy for Melbourne Central, transforming it from an inwards-focussed precinct to one that focusses on the site as a major city thoroughfare.

 

Through detailed user journey mapping, a strategy was developed to better connect it to surrounding landmarks such as universities, public transport, libraries and retail. Creating increased connectivity within the CBD network significantly improved the pedestrian footfall through the site, further activating the centre.

 

The design solution is responsive to context, with materials drawn from the architectural fabric. The aesthetics of the signage have been considered so that they comfortably exist within, and apart from the retail context.