ENGINEERING USER EXPERIENCES BY DESIGN EFFICIENT WAYFINDING NAVIGATION BY DESIGN IMAGINING FUTURE INTERACTIONS BY DESIGN CREATING CUSTOMER ENGAGEMENT BY DESIGN INNOVATIVE DIGITAL CONNECTIONS BY DESIGN ENHANCING HUMAN INTERACTIONS BY DESIGN STRATEGIC BRAND
LEADERSHIP BY DESIGN

L2/ 75-77 Flinders Lane
Melbourne VIC 3000

E info@buronorth.com.au

T 03 9654 3259

Dubai Mall

 embedding structure into the worlds largest and most diverse retail environment
embedding structure into the worlds largest and most diverse retail environment
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Emaar engaged Büro North to undertake a user experience audit, and strategic wayfinding development for the world's largest retail destination.


Expanding the existing site to include an additional 1,200 stores and over 160 cafes and restaurants the expansion provided an opportunity to develop a world leading wayfinding system to match the Malls reputation for providing world firsts.

 

To enable a culturally and linguistically diverse audience to navigate successfully, Büro North developed a strategy that incorporated city planning principals and navigation techniques, supported by digital kiosks and BYOD beacon technology.

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