ENGINEERING USER EXPERIENCES BY DESIGN EFFICIENT WAYFINDING NAVIGATION BY DESIGN IMAGINING FUTURE INTERACTIONS BY DESIGN CREATING CUSTOMER ENGAGEMENT BY DESIGN INNOVATIVE DIGITAL CONNECTIONS BY DESIGN ENHANCING HUMAN INTERACTIONS BY DESIGN STRATEGIC BRAND
LEADERSHIP BY DESIGN

L2/ 75-77 Flinders Lane
Melbourne VIC 3000

E [email protected]

T 03 9654 3259

Dubai Creek Habour

 CREATING THE FUTURE COMMUNITY EXPERIENCE FOR 330,000 RESIDENTS AND VISITORS
CREATING THE FUTURE COMMUNITY EXPERIENCE FOR 330,000 RESIDENTS AND VISITORS
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Büro North worked closely with RTKL on Emaar’s Dubai Creek Harbour.

The objective of the integrated wayfinding is to contribute to the delivery of a welcoming, easy to navigate a city that meets its future needs and those of its residents.

The wayfinding strategy aligned with strategic themes and principles of access, circulation and legibility, and delivered a clear hierarchy of circulation and information delivery.

A key component was the response to the diverse cultural and functional needs of the community to ensure consistent delivery of world’s best practice wayfinding strategy, graphic information and experiential branding.

The aim was to produce inspiring journeys that are describable, recognisable and easy to follow to produce a more vibrant and engaged city.

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